The Danish philosophy of “Hygge” (pronounced “Hoo-guh”) was hugely popular in the U.S. when it was introduced several years ago. However, many people misconstrued Hygge as a design trend, which it is not, but rather an approach to life that is more relevant and necessary today than ever before. Hygge is best described as a feeling – one of contentment, safety, happiness, and coziness. Hygge is brought about by enjoying the small pleasures of life such as reading a good book while wrapped in a blanket drinking tea; watching a crackling fire while sitting next to a loved one holding hands; savoring good food and time with good friends; surrounding yourself with meaningful items that give you joy; and being close to nature by taking a walk in the park, spending time on your back porch, or filling your home with gorgeous fresh flowers. 

“Just living isn’t enough,” said the butterfly, “one must have sunshine, freedom, and a little flower.” – Hans Christian Andersen.

Finding happiness and joy in small, meaningful acts is how to achieve hygge. Rather than just going through the motions and living life with little to no joy,  actively pursue those things you know you will get joy from. A great way to jump-start your pursuit of hygge is to surround yourself with beautiful, fragrant flowers and enjoy an instant lift. At McNamara Florist, the best flower shop in Indianapolis, we’re sharing how you can invite hygge into your holiday season through beautiful winter blooms.

Different Ways Hygge Can Come from Flowers

Get Into the Spirit By Decorating With Festive Seasonal Flowers and Greenery

Flowers bring a pop of color, fragrance, and natural, stunning beauty wherever you place them. The colors of the flowers also complement the colors in the room, creating a cohesive and unifying design. Their lovely, sweet scent is a natural way to make your home smell good. Fresh florals from a local florist are higher quality than big box store flowers and can last for quite some time! 

Gift Flowers to Loved Ones to Deepen Bonds and Spread Joy

Fresh flowers have a quiet magic during the winter season as they warm up a room, brighten someone’s day, and send a message of love that words sometimes can’t. Giving or receiving a winter bouquet is like sending a hug in bloom. Whether it’s a surprise delivery or a thoughtful centerpiece for a shared meal, these floral gifts embody the heart of the holidays: connection, comfort, and the cozy essence of hygge.

Invite Health, Peace, and Mindfulness into Hectic Holiday Schedules

It’s probably impossible not to feel joyful and peaceful around a bouquet of fresh stems, as the fragrance, beauty, and uniqueness of flowers always make spirits brighter. Surrounding yourself with flowers during the hectic holiday season will ensure you receive daily pleasure, serenity, and a little respite from the hustle and bustle. Not to mention, studies have shown that flowers lower stress, produce “feel-good” chemicals in our brain, bolster relationships, and improve memory.

Create Comfort in Your Home With Simple Pleasures

There’s a quiet kind of joy that hygge brings to the holiday, from the comfort of being at home to feeling surrounded by love and small intentional beauty. Whether it’s the smell of cookies in the oven or the soft petals of a winter bouquet on the table, it’s all about the details. Flowers help anchor that joy, bringing light and life into the everyday moments we’ll remember most.

Create New Traditions, But Keep the Old

Every ornament, recipe, and twinkling light tells a story that has been handed down, remembered, and loved year after year. And just like that, traditions are born. Adding flowers to the holiday mix can be just as meaningful. Maybe it’s choosing a poinsettia together each year or letting kids help select and gift the holiday table arrangement to your host. Over time, those floral moments become memory markers and gentle reminders of love, laughter, and togetherness.

Hygge is something we should all invite into our holiday season, and everyday lives! Bringing fresh flowers into your home is a quick and easy way to find joy, contentment, beauty, and pleasure. For all your flower needs, McNamara Florist is here for you.